Privacy Policy
Last Updated: January 2026
Bay Therapy ("we," "us," "our," or "Company") operates the baytherapy.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all related pages, subdomains, and mobile applications (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using baytherapy.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
1. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, postal address, phone number, and other identifiers you voluntarily provide when subscribing to newsletters, completing forms, or contacting us.
- Technical Data: IP address, browser type and version, operating system, device identifiers, and device type.
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and other browsing behaviour.
- Cookies and Similar Technologies: Information collected through cookies, web beacons, pixels, and similar tracking technologies.
- Location Data: Approximate geographical location based on IP address.
2. How We Use Information
We use the information we collect for the following purposes:
- To improve and personalise your experience on the Site;
- To conduct analytics and understand user behaviour and preferences;
- To facilitate affiliate tracking and commission calculations with casino and betting partners;
- To send promotional emails, newsletters, and marketing communications (with your consent where required);
- To comply with legal obligations and resolve disputes;
- To detect, investigate, and prevent fraud, security issues, and other harmful activities;
- To maintain and improve the Site's functionality and security.
3. Cookie Policy
Our Site uses cookies and similar technologies to enhance your browsing experience. Cookies are small files stored on your device that allow us to recognise you and remember your preferences.
Types of Cookies We Use:
- Essential Cookies: Necessary for Site functionality, security, and user authentication.
- Analytics Cookies: Track usage patterns and Site performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals and commissions from casino and betting site partners.
- Marketing Cookies: Enable targeted advertising and promotional content.
- Third-Party Cookies: Placed by our partners, advertisers, and analytics providers.
Managing Cookies: You may refuse or delete cookies at any time through your browser settings. Most browsers provide instructions on how to manage cookies in their "Help" section. Please note that disabling certain cookies may affect Site functionality. You can also opt out of analytics tracking through tools such as the Google Analytics Opt-Out Browser Add-on.
4. Third-Party Links
Our Site contains affiliate links to casino, sportsbook, and betting operators. We are not responsible for the privacy practices, content, or services of these third-party websites. We encourage you to review the privacy policies of any linked operator before providing personal information or engaging with their services.
When you click an affiliate link and register with a third-party operator, your data is subject to their privacy policy, not ours. We do not control how these third parties collect, use, or protect your information.
5. Your Rights
Under UK GDPR and UK Data Protection Act 2018: You have the right to:
- Access your personal data and obtain a copy;
- Rectify inaccurate or incomplete data;
- Request erasure of your data ("right to be forgotten");
- Restrict processing of your data;
- Object to processing, including for marketing purposes;
- Request data portability;
- Lodge a complaint with the UK Information Commissioner's Office (ICO).
For US Users (CCPA/CPRA Equivalent): If you are a California resident or otherwise covered by US privacy law, you may have rights to know what personal information is collected, delete information, and opt out of certain data sales or sharing.
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
6. Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:
- Marketing and newsletter data are retained until you unsubscribe;
- Analytics data are retained for up to 26 months;
- Affiliate tracking data are retained in accordance with partner agreements and tax/legal requirements (typically 6-7 years);
- Data related to inquiries or complaints are retained for the duration of the inquiry plus a reasonable period thereafter.
You may request deletion of your data at any time, subject to legal and contractual obligations.
7. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: privacy@baytherapy.co.uk
Website: baytherapy.co.uk
We will endeavour to respond to your request within 30 days in accordance with applicable data protection legislation.
Data Protection Officer: If you wish to lodge a formal complaint, you may contact the UK Information Commissioner's Office (ICO) at ico.org.uk.
This Privacy Policy is effective as of January 2026 and may be updated from time to time. We will notify you of any material changes by posting the updated Privacy Policy on this page with an updated "Last Updated" date.